Achieving Dramatic Growth
From Cost to Revenue


Much of the 1990's were dominated by a focus on cost and efficiency, driving profit improvement from addressing the underlying cost base of the business. As we move into the new era, growth and market dominance are coming much more to the fore, and the companies who succeed will be those capable of achieving dramatic revenue growth. If they do not, many new entrants have the appetite and capability to take that opportunity from them.


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